Sfoglia Dipartimento di Scienze Aziendali e Giuridiche - Tesi di Dottorato per Autore "Miceli, Gaetano"
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Cognitive and behavioral reactions of consumers to human density: the moderating role of social factors
Cardamone, Ernesto (2019)Human density is a crucial factor in several market contexts and in the last forty years marketing researchers have investigated its effects on various consumer reactions, such as satisfaction and choices. However, consumer ... -
La personalizzazione collaborativa dell'offerta : modelli e processi di marketing management
Miceli, Gaetano (2009)