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https://hdl.handle.net/10955/800| Title: | La relazione tra personalizzazione dell'offerta e brand: evidenze empiriche |
| Authors: | Raimondo, Maria Antonietta Farace, Stefania |
| Keywords: | Consumatori-Comportamento |
| Issue Date: | 2011 |
| Description: | Dottorato di ricerca in Scienze economiche e aziendali, XXIV ciclo. A.a. 2010-2011 |
| URI: | http://hdl.handle.net/10955/800 http://dx.doi.org/10.13126/UNICAL.IT/DOTTORATI/800 |
| Appears in Collections: | Dipartimento di Economia, Statistica e Finanza - Tesi di Dottorato |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tesi di dottorato_Stefania Farace.pdf | 2,92 MB | Adobe PDF | View/Open |
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