Browsing Tesi di Dottorato by Author "Raimondo, Maria Antonietta"
Now showing items 1-2 of 2
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Can packaging color influence consumers' willingness to pay?: evidences of the Au Naturel-Colored packaging effect
Marozzo, Veronica (2017)Color is omnipresent in marketing activities as stimulus to influence consumers' responses. Indeed, it is an important source of information to evaluate and choose products. A great deal of research has looked at color ... -
La relazione tra personalizzazione dell'offerta e brand: evidenze empiriche
Farace, Stefania (2011)