Sfoglia Dipartimento di Scienze Aziendali e Giuridiche - Tesi di Dottorato per Soggetto "Similarity"
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Cognitive and behavioral reactions of consumers to human density: the moderating role of social factors
(2019)Human density is a crucial factor in several market contexts and in the last forty years marketing researchers have investigated its effects on various consumer reactions, such as satisfaction and choices. However, consumer ...